In December 2021, about 61% of dental practices were open and operating normally. The pandemic took its toll on the industry.
If you’re struggling to get patients, you might need to adjust your lead generation strategies. Mailers and newspaper ads don’t work like they used to.
Dentists don’t have time to learn marketing tips that will help them get more leads. What you can do is rely on lead generation technologies that help you get leads without becoming a digital marketing expert.
Read on to find out what lead generation tools you must-have in your dental practice.
1. Practice Management Software
You might think practice management software is only necessary when someone becomes a patient. This is a tool that is essential for lead generation.
Practice management software lets you manage leads. There are features that allow for convenient online booking. CRM features give you access to data for lead nurturing.
2. Keyword Research Tools
It’s critical to get your dental practice in front of people when they’re looking for dentists online. Keyword research lets you know what search terms people use when they look online for dentists.
These tools show you other keywords that are relevant to your practice. Prospective patients look up questions before they contact a dentist.
People want to know when it’s time to get wisdom teeth removed and how long they should take off work for the procedure.
They also wonder why their tooth hurt when they drink something cold.
Create content to address these and other questions. People will find them and you’re likely to get contacted for an appointment.
3. PPC Management Programs
Pay-per-click (PPC) ads are a way to get your message at the top of search results. Retargeting displays ads after someone visited your website to recapture their attention.
These ads require constant management and optimization. PPC management tools give you competitive insights, keyword information, and tools to help you maximize your budget.
PPC ads are effective for lead generation. This website says that for paid ads to work, you really have to know your audience.
4. SEO Management
SEO management tools give you a complete overview of your SEO campaign. You’ll know how many keywords you rank for and the average position of each one.
The best SEO management programs give you insights and marketing tips to improve your rankings.
5. Social Media Scheduler
Social media isn’t as direct as SEO or PPC. It is effective at increasing brand awareness. Use social media at the top of the lead generation funnel.
The easiest way to manage social media is to use a scheduling tool. You can schedule posts in batches and limit the amount of time you spend on different platforms.
The Best Lead Generation Technologies
As a dentist, you only have so much time to devote to marketing your practice. These lead generation technologies will save time and help you get quality leads.
Click on the Business tab at the top of this page for more tips to help you manage the business side of your dental practice.