People remember 10% of what they hear, 65% of what they see, and 90% of what they both see and hear. This is called the “multi-sensory principle”, or the “video primacy effect”, meaning videos are more memorable than text alone.
They help you to make a strong first impression:
Videos for sales teams can help you to sell more by helping your customers to understand exactly what it is that you do or how your product or service works before they even reach out to connect with the sales team!
Videos can be designed specifically to achieve your goals.
For example, if you have a new product and the company wants to increase awareness, a video could be made showing it and what it does for customers.
Videos can also be used for sales team training or coaching, especially if you have many salespeople who need regular guidance on how best to sell your products or services.
Videos allow you to focus on value, not features.
Focus on the benefits of your product or service. Help buyers understand how it can help them in a very concrete way and show how they’ll use it to achieve their goals.
Show customers how it works. This is particularly important if your product is complicated or has a steep learning curve, as people want to ensure they understand how things work before making a purchase. It could also be useful for demonstrating unique or uncommon features in the market, helping you stand out against competitors who might not have them (or do them well).
Show why it matters to the sales team, too—this will let leaders see ways their reps can position the product over others in the market so that customers know why yours is worth considering first!
Video allows you to identify bite-sized chunks of information the sales team needs.
Regarding sales training, videos can be the most effective means of identifying bite-sized chunks of information your sales team needs. Videos allow you to identify specific skills the sales team needs to learn and improve.
Video also allows you to identify specific skills the sales team needs to succeed with your product or service. Customers who aren’t immediately familiar with your product or service may be confused when they hear about it on a phone call or instant message chat session. A video that explains how their lives will change once they use your product or service can help answer their questions without wasting either party’s time.
Video is an extremely effective training medium at every sales cycle stage.
Video is an extremely effective training medium at every stage of the sales cycle. And it’s especially useful for companies that want to train their sales teams remotely or for those with travelling reps who can’t make it in for a live presentation.
Video for the sales teams is also a great way to deliver training efficiently and cost-effectively. When you think about it, the cost of hiring someone like me (or any other professional trainer) will be much higher than what you would pay for some software and video equipment if you needed just one or two videos made.
Conclusion
Now is an excellent time to introduce video into your sales training programme. Video for the sales team is a great way to deliver training efficiently and cost-effectively at every stage of the sales cycle.
It’s a highly effective training medium because:
It’s more memorable than text or audio; therefore, you can cover more material in less time (and thus save money on travel costs).
It allows you to identify bite-sized chunks of information that will help your team close deals faster and more effectively.
