If you’ve recently done a Google search for “click fraud,” you’ve probably been overwhelmed by how many results come up. Over the last few years, click fraud has become more common. This has led to many new suppliers and solutions, each claiming to offer the best security at the best price.
How do you decide which of the many click fraud prevention services is the best? It’s important to remember that not all platforms are the same. Many are available for specific groups, like big businesses or small mom-and-pop shops.
Before choosing a click fraud detection software provider to help you search, here are some important things to consider.
- What Should You Ask Vendors About Click Fraud Detection Software?
Before giving money to a click fraud detection service, it’s a good idea to ask many tough questions. Ask deep questions to find out who you’re working with and eliminate the fakes.
Answers that are detailed and informative show that the company or support person knows the programme and the industry. On the other hand, if you get short, evasive answers, it’s likely that you’re talking to an outsourced support person who doesn’t know everything.
Here are some questions to ask a potential click fraud detection provider to ensure they are the right fit for your campaigns. Their answers will tell you if you are dealing with qualified people or not.
- Do you know how to stop fake paid search campaigns from working?
In today’s highly connected digital world, fraud comes in many different forms. Even though ad fraud is common, there are other ways to trick people. Although “ad fraud” is broad, fraud may occur in many different contexts and across a wide range of media.
Before you sign up with a click fraud prevention software, you should ensure they have experience stopping fraud on the platform you need. Fraud is a problem, but there is no one way to stop it. What stops scammers in paid social advertising doesn’t always stop them in sponsored searches.
- Would you be able to put me in touch with one of your clients?
When choosing a click fraud protection platform, it’s important to look at real reviews from people who have used the business. A company will, of course, tell you how great their service is. The only reliable way to measure customer satisfaction is to talk to people who actually use the programme.
- Who do we need to talk to on your staff?
A strong relationship with a company is the key to success. If you want to work closely with a click fraud prevention provider to reduce ad fraud, you should have many ways to get in touch with them.
Many click fraud protection providers give you a “special” account manager to help with onboarding, but technical help isn’t always enough. Instead of giving you a direct line, your account manager is the only person who can answer your technical support questions. It could take many days to get a simple answer when it would be much faster to talk to the right group directly.
- How do you plan to stop sponsored search activity that isn’t real?
Pay-per-click fraud can be stopped in a number of ways, some of which work better and are more reliable than others. Before deciding on one, it’s important to learn about the different click fraud detection software technologies and how they might fail.
- Does one have any long-term commitments that they have to keep?
This could be a hard choice for many businesses, especially those buying click fraud detection software for the first time. Before making a final choice, it’s important to ensure that the potential supplier has flexible price plans.
Advertisers can save a lot of money by signing annual contracts with companies that help stop ad fraud, but this is only a good idea if the advertiser is sure that the company will do a good job.